Skip to main content

Infobip RCS

Overview​

Moveo supports Rich Communication Services (RCS) conversations between your AI Agent and end-users by integrating with Infobip, a global messaging platform. RCS is the next generation of SMS that offers rich media capabilities including images, videos, carousels, quick replies, and interactive buttons. This integration enables your AI Agent to deliver engaging, interactive messaging experiences that go beyond traditional text-based SMS.

Your AI Agent can send outbound RCS messages with rich content and respond to inbound RCS messages using a registered RCS sender, fully managed through your Infobip account.

Recommended reading

Review the Infobip documentation to understand platform capabilities and regional requirements.

Create and Configure an Infobip Account​

To use Infobip RCS with Moveo, you need an active Infobip account and a registered RCS sender. Follow these steps:

  1. Go to infobip.com and select Start free or Create account.
  2. Complete the sign-up process by entering your business details and verifying your email address.
  3. After logging in, add funds to your Infobip account to enable messaging services.
  4. Request an RCS sender:
    • Review Infobip Resources to understand senders and identifiers: Resources.
    • Submit a request via My Requests. Choose the RCS channel and request a branded RCS sender.
  5. Complete any required verification and launch steps coordinated by Infobip and mobile network operators (MNOs) after your sender request is submitted.
important

RCS is not available in all countries and requires carrier support. Contact your Infobip account manager for more information.

Understanding RCS Capabilities​

RCS offers several advantages over traditional SMS:

  • Rich Media: Send images, videos, and audio files
  • Interactive Elements: Include quick reply buttons, suggested actions, and carousels
  • Branded Messaging: Display your business name and logo
  • Read Receipts: Know when messages are delivered and read

To use Moveo, your Infobip account must have an approved RCS sender. Traditional SMS-only numbers are not used for this integration.

Connect the Infobip RCS Sender With Moveo​

Once your RCS sender is available for testing or approved, connect it to Moveo by following these steps.

Gather Required Information​

You need the following details from your Infobip account:

1. API key​

You need to check these permissions in your API key:

  • rcs:manage
  • subscriptions:manage
tip

Use the default API key visible on the Infobip homepage after logging in.

2. Base URL​

The Base URL of your Infobip environment (for example, https://xyz.api.infobip.com).

3. Sender Name​

The Sender Name of your registered RCS sender. In the Infobip web interface, navigate to Channels and Numbers → Channels → RCS Business Messaging → Senders. From the list of senders, find the one you want to connect with Moveo and copy the name.

Complete the Setup in Moveo​

To set up the Infobip RCS integration, go to the Moveo platform and fill the fields with the information gathered in the previous step.

  1. In the Moveo platform, go to Integrations → Infobip RCS → Connect.
  2. Enter the required fields using the details from your Infobip account.
  3. Click Save to complete the setup.

Your AI Agent can now send and receive RCS messages using the connected RCS sender, enabling rich, interactive conversations with your users.

Test and Launch Your Sender​

After you complete your sender registration though Infobip and and the connection in Moveo, to go live with RCS Business Messaging follow the steps described on Infobip.

Test Connection​

Once the sender status is In testing, you can add test devices and send test messages.

  1. Prepare a test device with RCS enabled (Android with Google Messages, or iPhone with iOS 18+ and RCS enabled in Settings).
  2. Add safelisted test device numbers under your sender’s Test devices tab. Accept the invitation for testing the sender sent by Infobip.
  3. Send a campaign message to the safelisted test device using Campaigns and selecting the RCS sender.

Verification and Launch​

Provide brand, opt‑in, and usage details for launch approval. Mobile network operators may require additional checks. After approval, the sender is live and you can send production traffic without additional testing.

caution

To ensure compliance with RCS requirements, follow Infobip's official guidance. See Compliance and guidelines. Non-compliance may result in suspension or blocking.

Frequently Asked Questions​

Do I need a phone number for RCS with Infobip?
No. Infobip uses RCS senders (brand identities) rather than phone numbers for RCS. You need to register an RCS sender via My Requests or follow the process described here.

What if RCS is not available in my target country?
RCS availability depends on carrier support. If RCS is not available, consider using Infobip SMS as an alternative.

Do I need to configure anything on Infobip to receive RCS messages?
You just need to register and launch your RCS sender. After that, once you connect the RCS sender with Moveo, Moveo receives inbound RCS messages automatically by creating a subscription.

What types of rich content can I send via RCS? RCS supports images, videos, audio files, carousels, buttons, and more. The exact capabilities depend on the recipient's device and carrier support. You can find a list of supported features per carrier here.

Limitations​

Platform constraints​

  • Carrier dependency - RCS availability depends on mobile network operator support in each country
  • Device requirements - Recipients need RCS-enabled devices (Android with Google Messages or iPhone with iOS 18+) and a carrier that supports RCS
  • Fallback behavior - Messages may not have SMS fallback; consider using Infobip SMS for broader reach

Content limitations​

  • File size limits - Media files are subject to carrier-specific size restrictions
  • Feature parity - Not all RCS features are supported by all carriers
  • Brand verification - Sender registration and brand verification required before going live

Next steps​

Last updated on