Broadcasts
Overview
Broadcasts are a powerful communication feature that allows users to send a single message to multiple recipients simultaneously. Unlike traditional group messaging, where everyone sees each other's responses, broadcast messages are delivered as individual messages to each recipient. This ensures that your message reaches a broad audience while maintaining the privacy and personal touch of a one-on-one conversation.
Creating a Broadcast
To create a broadcast, follow these steps:
- Navigate to Build → Broadcasts from the top navigation bar.
- Click + Add broadcast.
- Enter a name and select a valid WhatsApp integration.
Configuring Your Broadcast
- Audience: Upload a CSV file containing at least your customers’ phone numbers to define your audience. A CSV example is available for reference, showing the required structure. The first row should contain column names, and the first column should list phone numbers.
- Templates: View the templates approved in WhatsApp Manager. If a template requires custom variables, you can manually enter them or populate them using the data in the CSV file.
- Tags: Assign conversation tags for future reference. By default, conversations are tagged with the broadcast name.
- Settings: Choose to schedule the broadcast for a later time or send it immediately. You can also assign an AI Agent to engage with customers who respond and configure the conversation duration.
- Audience
- Templates
- Tags
- Settings
Reviewing the Audience
After uploading the CSV file, you can review the audience data for errors, such as missing or incorrect information, before sending the broadcast. This step helps ensure your message reaches the intended recipients without issues.
Broadcast Logs
Once a broadcast is sent, you can review analytics, including delivery rates and any errors encountered. You can also replay conversations with each recipient to assess engagement.
Troubleshooting
If you experience issues during the broadcast, check the logs for error codes and troubleshooting insights. For a full list of WhatsApp error codes, refer to the official error codes page.
Common Issue: Error 131026 - Message Undeliverable
Possible reasons include:
- The recipient’s number is not registered on WhatsApp.
- The recipient has not accepted the latest Terms of Service or Privacy Policy.
- The recipient is using an outdated version of WhatsApp.
- The recipient has blocked or reported your business.
- Per-user marketing message limits have been reached to maintain quality.
- The recipient has not come online within the 30-day offline message window.
- The recipient is in a restricted or sanctioned country.
- You are sending an authentication template to an Indian user (+91).